FW: Marketing in the Round: Multichannel Approaches in the Post-Social Media Era

Subject: Marketing in the Round: Multichannel Approaches in the Post-Social Media Era

This is the Rough Cut version of the printed book. Drive more value from all your marketing and communications channels—together! ·         Demolish your silos and sync all your messaging, strategies, and tactics (really!) ·         Optimize every medium and platform, from iPad and Facebook to TV and direct ·         For every senior marketing, communications, and PR decision-maker It’s not about social media. Or new (or old) media. It’s about results--and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong!